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Sales & Marketing Acceleration - Utilities
The Challenge:
Tune up a 35 year-old utility communication and education services company experiencing lagging growth/sales and decreasing profits. Increase market identity and awareness of new programs and services.
Road Map:
With the owners, created a new vision/mission and organizational values;
Completed a comprehensive analysis of organizational strengths, weaknesses, opportunities and threats to determine the business' new direction;
Revamped organizational structure and increased organizational skill and competencies in the areas of management, sales, marketing, finance, and operations
Ignition:
Assessed the complete operations in multiple locations for greater integration of business functions;
Improved alignment between owners and decision-making capacity
Acceleration:
Created a finance strategy to secure funding for future growth;
Developed external and internal messaging to ensure organizational understanding of business objectives and new corporate direction;
Improved hiring and evaluation process. Hired and re-puposed key staff for improved execution of business objectives
Cruise Control:
Developed new performance measurements and metrics to be reported on a timely basis and linked to management evaluations;
Secured and implemented new business systems and applications for continued optimization |
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